Strength at Home - U.S Department of Veteran Affairs Campaign

Veteran Affairs runs a research treatment project called“Strength at Home”. 

The purpose of the project is to help servicemembers and veterans strengthen relationships and families to prevent relationship violence.Coming home from a deployment can strain any relationship. The Stress can lead to unhappiness in relationships as well as increased arguments, conflict, and sometimes even violence. Under the“Strength at Home” program, trained counselors with expertise in working with military families lead veterans as well as couple classes

Setroc Group won a 1-year advertising award in the teaming agreement with thePark Circle Technologiesto recruit 150 couples in the Washington State Area for this research project.While there is a stigma associated with trauma and anger problems, it is important to make mental health a priority. If veterans and their partners are coping in healthy ways and supporting each other, not only will their relationships improve, but they will likely feel happier and healthier overall. VA had identified “NorthwestMilitary'' as their partner in their Advertising effort and included a couple of mediums as part of the contract including:

Weekly email blasts-Full-page color ad in the digital magazine “Spouse”-Web ads on Northwest Military.com-Facebook page ads-1-minute video-3-fold brochures to be distributed at military support events.

• Email Marketing
• Web
• AdsFacebook
• Ads Infographics
• Social Media Posts
• One-minute video
• Three-fold brochures