Digital Advertising

New Jersey Office of Attorney General, Division on Civil Rights

The objective of this campaign is to spread awareness of the NJ Law Against Discrimination’s protections in housing as they relate to COVID-19, and generate an increase in housing discrimination complaints related to COVID-19. The campaign informed New Jerseyans of their rights under the LAD, including their right to file a complaint. Team Setroc Our team created a professional, memorable, highly visible, and easy-to-understand campaign, targeting a wide variety of demographics in New Jersey.

Client:

New Jersey Office of Attorney General

Industry:

Government Sector

Refer to the following link for the video

THE TASK

The New Jersey Law Against Discrimination (LAD) prohibits discrimination and harassment in housing based on actual or perceived race, religion, national origin, gender, sexual orientation, gender identity or expression, and source of lawful income used for rental or mortgage payments, among other protected characteristics.

The DCR needed to create and manage various social media and digital advertising campaigns featuring attention-grabbing informational images and/or graphics in several languages. One campaign focused on housing protections under the New Jersey Law Against Discrimination.

THE OBJECTIVES

Spread awareness on the NJ Law Against Discrimination’s protections as they relate to COVID-19
Inform New Jerseyans of their rights under LAD, including their right to file a complaint
Generate an increase in housing discrimination complaints related to COVID-19

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